SharksWithLasers -- Seth Cooper

A CUTTING-EDGE BLOG FOR THE WORLD OF THE 21st CENTURY, Currently operated by Seth L. Cooper, a 27 year-old attorney in Seattle (sethlcooper at comcast dot net)

Friday, May 20, 2005

SAGA OF STUPID STATEMENTS FROM PEPSICO COO NOOYI. The blogosphere has been all over the recent remarks by PepsiCo's COO Indra Nooyi--whose use of the middle finger as an analogy for the United States formed the basis for her recent commencencement speech to the Columbia Business School. Worse, Nooyi followed up the statements with a NON-apology, claiming her remarks were "misconstrued." What nerve, Nooyi. Worse still, Nooyi later posted ANOTHER statement amounting to a semi-apology--saying she was sorry but downplaying her objectionable remarks by comparing them to off-hand comments.

Note to Nooyi: this doesn't cut it. You won't get off the hook this easy. You could have come right out and made a full apology and this story would have been over. Americans love to forgive anyone who says they're sorry. But you followed up your stupid speech with a non-apology that was insulting to read. This seriously undermined your credibility and renders far less weighty the semi-apology that you've subsequently issued.

So what next? I predict that the blosophere will stay on this one, with bloggers discussing Nooyi's comments and wondering where the heck Legacy Media/Old Media/MSM is at on this. The latter have been nowhere to be seen on this.

One might also expect to hear from bloggers who intend to avoid PepsiCo's products in the future. I'm just a young man with a much-neglected personal blog in Seattle, and so I certainly wouldn't call for a boycott of PepsiCo's products. But Nooyi's speech and follow-up statements have made an impression on me.

For the time being, when going to the store or out to eat someplace, I will choose the products of PepsiCo's competitors. I'll continue to follow the blogosphere on this one (along with the AWOL Legacy Media folks) and see if PepsiCo and Nooyi decide to take their audiences and consumers seriously.

For some good coverage of this--including the relevant links--see Hugh Hewitt, Powerline and Huffington's Toast.

(Downtown Seattle, WA)


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